Technical Consulting - Online Ad Campaign Management
Search advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people say about it is either nonsense or wishful boasting.
The user interfaces set up by search engine firms to sell ads are designed to encourage buyers to spend too much money. People spending money on ads need to know how to opt out of options and features that will not produce desired results.
Small businesses can run their own ad campaigns, but to do so requires a lot of training or technical expertise that is often no where to be found. Often they will end up wasting money without surpassing their competitors. It is a long, complex learning curve. Tempus Media has the advantage of access to proprietary tools that allow them to select and manage keywords and other aspects of campaigns.
It is easy for in-house campaigns to get lost while no one is paying attention. In-house campaigns often end up running on auto-pilot, going for a week or more without being monitored or adjusted. Tempus Media, in contrast, often assign multiple campains to each client, thereby bringing greater expertise and quality assurance to their online ads.
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